Arratai’s Losing battle
Arratai. If you follow tech, you already know how this ends.
If you’ve been following tech for a while, you’d know Arratai is DOA. Messaging apps live and die by network effects, and that moat makes it nearly impossible for a new entrant to survive, no matter how good it is.
Users are locked into existing platforms, and convincing friends and family to switch is a huge effort. Most countries already have one or two dominant apps that are culturally entrenched. No one wants to persuade their entire social circle to move to a new app. Being homegrown might attract national sentiment, but it’s not enough to overcome social inertia.
I’d be happy to be proven wrong, but I’m confident I won’t be.